kern_higher_ed

Typically, higher education markets itself through mass mailings, flyers and cold-calling students. To boost enrollment, however, many colleges and universities are also branching out into blogs. If not done correctly, though, a blog can actually work against your goals. If your content isn’t guiding students to sign up for your school, you’re wasting an amazing opportunity. Here’s what you ...

A Diversifying Student Population The student population in U.S. higher education is more diverse than ever. According to Race and Ethnicity in Higher Education: A Status Report, published by the American Council on Education in 2019, students of color increased to 45.2 percent of the undergraduate student population in 2016 from just 29.6 percent in 1996. The research ...