How you market to students is evolving It used to be that once a student enrolled and committed to attending your institution, a competitive university would no longer initiate contact with that individual. This was a generally accepted practice within the higher education community. To most marketers outside that community in the commercial sector, however, this would be unheard ...

Declining public perception of higher education The public perception of the value of higher education in the U.S. has been in decline over recent years—currently at 48% compared to 57% in 2015—as reported by Gallup’s annual confidence in institutions poll. The military (74%), small business (67%) and the police (54%) engender more confidence than does higher education. This ...

Typically, higher education markets itself through mass mailings, flyers and cold-calling students. To boost enrollment, however, many colleges and universities are also branching out into blogs. If not done correctly, though, a blog can actually work against your goals. If your content isn’t guiding students to sign up for your school, you’re wasting an amazing opportunity. Here’s what you ...

A Diversifying Student Population The student population in U.S. higher education is more diverse than ever. According to Race and Ethnicity in Higher Education: A Status Report, published by the American Council on Education in 2019, students of color increased to 45.2 percent of the undergraduate student population in 2016 from just 29.6 percent in 1996. The research ...