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21
May
Winning Back Students Who Have Passed On Enrollment

How you market to students is evolving It used to be that once a student enrolled and committed to attending your institution, a competitive university would no longer initiate contact with that individual. This was a generally accepted practice within the higher education community. To most marketers outside that community in the commercial sector, however, this would be unheard of, ...

21
May
Winning Back Students Who Have Passed On Enrollment

How you market to students is evolving It used to be that once a student enrolled and committed to attending your institution, a competitive university would no longer initiate contact with that individual. This was a generally accepted practice within the higher education community. To most marketers outside that community in the commercial sector, however, this would be unheard of, ...

09
Apr
The Crisis of Confidence in Higher Education (and how CRM can help solve it)
09
Apr
The Crisis of Confidence in Higher Education (and how CRM can help solve it)
23
Oct
6 Tips to Better Blogs for Increased Enrollment Conversion

Typically, higher education markets itself through mass mailings, flyers and cold-calling students. To boost enrollment, however, many colleges and universities are also branching out into blogs. If not done correctly, though, a blog can actually work against your goals. If your content isn’t guiding students to sign up for your school, you’re wasting an amazing opportunity. Here’s what you need ...

23
Oct
6 Tips to Better Blogs for Increased Enrollment Conversion

Typically, higher education markets itself through mass mailings, flyers and cold-calling students. To boost enrollment, however, many colleges and universities are also branching out into blogs. If not done correctly, though, a blog can actually work against your goals. If your content isn’t guiding students to sign up for your school, you’re wasting an amazing opportunity. Here’s what you need ...

30
Sep
Three Tips for Hitting Your 2020 Diversity Enrollment Goals

A Diversifying Student Population The student population in U.S. higher education is more diverse than ever. According to Race and Ethnicity in Higher Education: A Status Report, published by the American Council on Education in 2019, students of color increased to 45.2 percent of the undergraduate student population in 2016 from just 29.6 percent in 1996.   The research and ...

30
Sep
Three Tips for Hitting Your 2020 Diversity Enrollment Goals

A Diversifying Student Population The student population in U.S. higher education is more diverse than ever. According to Race and Ethnicity in Higher Education: A Status Report, published by the American Council on Education in 2019, students of color increased to 45.2 percent of the undergraduate student population in 2016 from just 29.6 percent in 1996.   The research and ...